Consumers prefer to do business with apprentice employers

8th April, 2015

A study, The Benefits of Apprenticeships to Businesses, by the Centre for Economics and Business Research (CEBR) revealed that UK business could gain an additional £18bn revenue from apprentices.

One in four consumers say they would go as far as even paying more for goods and services offered by companies that employ apprentices. Aggregated across key sectors in the economy, this price-premium would equate to an additional £18 billion a year in consumer spending.

The study, launched to mark the start of National Apprenticeship Week 2015, is part of a national drive to promote the benefits of apprenticeships. Events across the country will celebrate the success of apprenticeships that have been transformed over recent years so they are more responsive to the needs of employers and learners.

As a champion of apprenticeship schemes, Be Wiser has witnessed the benefits of investing in apprentices first hand, having been listed in the Sunday Times Fast Track 100 for three years in succession, one of only a handful of companies to achieve this. Be Wiser has also been recognised for its contribution to the UK apprentice drive by winning the South Central National Apprenticeship Awards 2014.

Vince Cable, Business Secretary, had this to say on the study by CEBR “In launching National Apprenticeship Week we are celebrating the 2.1 million apprenticeship starts since 2010 and the positive impact they are having on businesses around the country. The benefits of apprenticeships are clear , they make a vital contribution to the economy, boost business productivity and give people the skills they need to get on in the world of work.”.

To find out more on how apprentices could help your business, visit

For more information on Be Wiser’s Apprenticeship Programmes please visit