Building a strong and lasting business relationship
16th May 2016
First impressions are essential towards building a long and successful business. It only takes a few seconds before someone can create an impulsive judgement about you as a company or business. Once this judgement has been made, it’s difficult to shake it off. An office or working environment which lacks the correct attitude can signal to partners and clients that this company may not be valued seriously. Thus, it is vital for businesses to create a great and lasting impression almost every time.
In order to build a strong lasting relationship with potential partners or clients, one must be able to demonstrate their professionalism and expertise. Image may not be everything, but it does speak volumes about the business’ core values and work ethic. A professional image can in turn lead to to growth and profits. So how can you achieve a great impression within your organisation, or workspace I hear you ask? Check out the following below:
- Recognising Shared Values and Goals - Sharing the same defined goals and values will indicate that everybody is on the same wavelength. In reality, we tend to get on best with the people who are most similar to us, and share the same interests. Effective communication here is key – recognising that everyone is interconnected and every action can have a direct impact towards your partner or client. Are you honest, knowledgeable, and respectful? If you are, chances are most organisations will get on with you and clients will buy into you as a company.
- Plan Invitation to Events – Getting personal with partners and clients will allow one to really get to know the other. Coffee, dinner, a sporting event; having that face-to-face relationship and sharing similar interests and experiences you both enjoy and naturally develop and strengthen a relationship further. Sometimes, this can also be a sign of appreciation for the business partners or clients. A simple thank you can go a long way in business and life.
- Keeping In Touch Developing a mutual working respect for one another can go a long way, but so can keeping in touch. How often do we tend to lose track with the people we are connected with outside. Consistency is of the utmost importance; once a relationship has been established, keeping in touch will enhance that relationship and make it long lasting. The more you connect, the more likely they are to get in touch with you and to take you up on the offers you make. If that connection is brief, chances are that that person will get help from someone else. You must find the right balance, you don’t want to come across too strongly ie. filling up their inbox on a daily basis.
- Professional Environment - 55% of first impressions are based on physical appearances and body language. Incorporating an appropriate standard of dress conduct and grooming can be the inspiration towards consumer confidence and help establish a pleasurable working establishment for everyone. However, it doesn’t just stop there. Offices should be cleaned regularly to maintain a professional atmosphere. Eating away from desks, throwing away rubbish, ensuring everyone is responsible for keeping their workspace tidy. Hiring a professional cleaning company who avoids cutting any corners will enable you to devote more time to other key aspects of your business. Maintaining a clean environment can be that difference to creating a lasting impression.
These are just a few ideas on how you can create and develop a long lasting relationship with your clients and partners. Just remember that you should treat others as you would want to be treated. Initiating communication can be the basis towards building a better business relationship. In the words of Albert Einstein, “I speak to everyone in the same way, whether he is the garbage man or the president of the university.”